Business is now booming for Baisma
When 52-year-old Baisma’s son was diagnosed with kidney failure and her husband lost his job, she had to find a way to support her family.
She started her own small-scale business baking bread and pastries in northern West Bank. It was enough to get by, but it wasn’t long before getting up to hand-knead bread at 3:00 a.m. began to take its toll, and she found she could no longer keep up with the demand.
So Baisma applied and was accepted to join the World Vision West Bank entrepreneurship project, which offers skills training and support packages for small businesses. She joined 21 other women in the programme.
Basima received 100 hours of coaching, assistance in developing a business plan and, much to her excitement and relief, an electric mixer and pastry oven. Her confidence grew as she learnt more.
I produce bread and pastry with better quality and more quantity now. I have a good income and can afford all my family’s needs, including my two daughters’ university fees and my son’s medications. Without the support I received from World Vision, this would not have been possible.
- Baisma 52
World Vision has worked in Jerusalem West Bank Gaza since 1975. World Vision’s budget is primarily spent on education, health, economic development and child protection initiatives.
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